Asian wealth adviser and investment platform Endowus and RBC BlueBay Asset Management, a subsidiary of Royal Bank of Canada, the country’s largest bank, have partnered to deliver specialist credit strategies to Asian investors.

The move comes as Endowus records 147 % year-on-year growth in private market allocations on its platform and a 33 % surge in high-net-worth clients across Hong Kong and Singapore in 2025.

The partnership is a direct response to the accelerating demand from Asian investors for sophisticated tools to enhance portfolio resilience and address long-term challenges, such as retirement adequacy.

Hong Kong’s professional investors, the companies say, through Endowus, can gain access to RBC BlueBay’s specialist credit expertise, a suite of strategies historically reserved for large institutions, family offices and private banks. These include investment-grade, emerging markets, macro, securitized credit, event-driven and special situation strategies.

“Partnering with Endowus is exciting for RBC BlueBay as we expand our footprint in Asia,” adds Serene Sun, RBC BlueBay’s head of Asia ex-Japan business development. “Endowus’s client reach, combined with our global expertise in active fixed income management, enable us to deliver specialist strategies not widely available in this region.”